Tuesday June 20 at 8:00 a.m. Pacific / 11:00 a.m Eastern / 4:00 p.m. UK / 5:00 p.m. CET
Thursday March 16 at 9:00 a.m. Pacific / 12:00 p.m. Eastern / 4:00 p.m. UK
The recent launch of Greening of Streaming’s Low Energy Sustainable Streaming (LESS) Accord – an 18-month industry-wide consultation which looks to challenge the ‘quality paradigm’ across broad swathes of the streaming industry – will undoubtedly provoke strong feelings on both sides of the quality versus more efficiency debate.
Please join us for a panel discussion on the most pressing issue facing the streaming industry today, followed by the opportunity to continue the conversation and network freely on the LIVE! platform.
Key Topics the panel will cover:
- A brief introduction to the LESS Accord
- Differences in quality are becoming imperceptible/marginal to the consumer. So why could the LESS Accord consultation potentially be so contentious?
- How could the divide between quality and efficiency be realistically resolved?
- What are the most likely areas of contention – and for optimism
- How disruptive would a change of focus from quality to energy really be for the industry?
- What might energy-optimized encoding look like in the future?
Register Now:
Catch the replay. This is for you if you need to refresh your home page copy or write your next trade show description. During this 20-minute mini-workshop, you’ll step through a proven messaging framework used by marketing pros.
Cindy Zuelsdorf of Kokoro Marketing and Kitty Higinbotham of Wall Street Communications will be your guides for this LIVE! On session. When you watch the replay you will get a step-by-step system for your next messaging project. We use it! And it’s inspired by Donald Miller’s Storybrand system.
You’ll discover:
- Top 2 mistakes to avoid
- Best way to define your perfect customer/client
- Best CTAs
- How to know what to write
- How to know what not to write
Transcript:
Cindy Zuelsdorf
Glad you’re here. If you want to work on your messaging or branding you’re in the right place. Some of us are writing trade show descriptions for NAB right now, and all that good stuff. And I’m here with Kitty Higinbotham and we are going to get into messaging, branding and give you the framework that we actually use.
Hey, Kitty!
Kitty Higinbotham
Hello!
Cindy Zuelsdorf
So before we dig in, Caryn, Chris, Lucia, did you want to show where we can all meet up in 20 minutes from now in the rooms?
Caryn Cohen
- Okay. So we are looking at the platform that we’re all currently on called Live. You can see on the left hand side. It’s a navigation bar. If you ever don’t know where you are. You can hit map view, and it’ll take you there.
- These are the various rooms. All of us right now are in the main stage. So if you look at main stage, you can see we’re all there.
- and after we have our little chat you will be able to jump to other rooms. So if you have a question, or you want more discussion with either Cindy or Kitty, you can just hit either of these buttons or the names of the rooms on the side, and you’ll get a leave and join in your zoom window, and you can just join them in another room.
- And that’s how you use the LIVE! platform.
Cindy Zuelsdorf (Kokoro Marketing)
- We are going to give two real-life examples of messaging and branding that we put together.
- And we even have one of the companies on the call here. So I’m really excited about that. I’m sure there’ll be questions – you can jump in. You can talk during the session, and also, we can go to the rooms afterward to chat, and you can just pepper us with questions or whatever you want to do. So that’s how that will look.
- All right. Let’s get right into it.
- Kitty and I were talking yesterday about the problem and the challenge, and that’s that we just have such a big story to tell, and so many details, and how to get that wrapped up into like a succinct message that makes sense to our customers, our clients, and just tell them something that resonates and make sense to them.
- Does that sound familiar to anybody here ? Or am I the only one? Anybody… give me a Yes.
- You guys are quiet! I got a thumbs up at least…
Register Now:
As a follow-up to our first panel on sustainability in the streaming industry, this conversation drills down into continuing momentum around arguably the most pressing issue facing the industry today. Look at both easy wins and more complex sustainability challenges the media and entertainment sector has to overcome – and what it will take to achieve them.
Host Neil Howman, Managing Director at 202 Communications, is joined by guest expert, Dom Robinson, Founder of Greening of Streaming and Cofounder and Director of Id3as.
Topics:
• As streaming becomes an ever larger driver of electricity consumption, how to create a great consumer experience without wasting energy
• Best practices for building power efficiency into streaming workflows
• The efforts to combat “greenwashing” in the streaming industry and instead, build real sustainability
• A progress update on recent academic research and policy advocacy efforts
• The current status of the work being done to create end-to-end energy efficiency in the technical supply chain
Have you tried paid search and it wasn’t successful? Do you know why?
Are you considering paid search and wondering whether it’s right for you?
Last week, Teresa Hardy (New Media-Designs) and I met up on LIVE! to talk about 3 main topics:
- Is your website is ready for paid search?
- Is paid search right for your business at all?
- What else can you do to be more successful on line?
We walked through a lot of information you can use to win the SEO game without turning to expensive paid search services.
On the replay (approx 20 min) you’ll find out how to:
- Grow your organic search first
- Increase brand visibility for the long-run
- Evaluate if your business is a paid search candidate
- Optimize website with effective content
- Make better investments instead of paid search
Watch the replay.
During the LIVE! On event replay, you’ll learn:
- How to communicate your message clearly and in a memorable way
- How to prepare effectively, and get best practices for interviews
- Some special pointers with respect to video interviews
Neil Howman, managing director at 202 Communications
Caryn Cohen, partner at Dundee Hills Group
Ralph Bachofen, VP of sales and marketing at Triveni Digital
In this LIVE! On event replay, you’ll learn how to:
-choose the format that’s right for you
-market and promote your event
-fully engage with your partners and customers
A live, interactive event hosted by Cindy Zuelsdorf of Kokoro Marketing with special guests Marc Risby, Managing Director at Boxer Systems and DigiBox, and Mike Heany, Director of Sales and Finance at Boxer Systems.
You’ll find out:
- Top mistakes to avoid when holding a rep training
- How to get attention of rep dealer so they want to come
- Most successful meeting format
Hosted by Bob Decker of Redpines, Cindy Zuelsdorf of Kokoro Marketing, and Netra Ghosh of 202 Communications. Everything you need to know to make the most of press meetings.
- Key steps to take as you prep for show
- What you’ll want to make sure happens during your meeting
- How to follow up and build an ongoing conversation
- How to keep your company’s brand presence strong
- And much more!