How to Talk With the Press at NAB: A Media Training Refresher

Tuesday Feb. 28 at 9:00 a.m. Pacific / 12:00 a.m Eastern / 5:00 p.m. UK

How to Talk With the Press at NAB: A Media Training Refresher –  Sign up here

Tuesday 28 February 2023 at 9 a.m. Pacific / 12 p.m. Eastern / 5  p.m. UK

Bob Decker of Repines Group and Netra Ghosh of 202 Communications will be your guides for this interactive LIVE! On session.

You’ll get the best tips and strategies for making every minute of every press meeting count. Bring your questions and challenges to the discussion.

  • Advantages and disadvantages of having your press meeting before the show vs. during the show
  • Exactly what information editors really want in order to write about your company
  • Is it too late to reach out to editors now?

Register Now:

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Messaging and Branding: How to write your next trade show description, sales script, or home page copy with Cindy Z and Kitty
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Messaging and Branding: How to write your next trade show description, sales script, or home page copy

 

Catch the replay. This is for you if you need to refresh your home page copy or write your next trade show description. During this 20-minute mini-workshop, you’ll step through a proven messaging framework used by marketing pros.

Cindy Zuelsdorf of Kokoro Marketing and Kitty Higinbotham of Wall Street Communications will be your guides for this LIVE! On session. When you watch the replay you will get a step-by-step system for your next messaging project.

You’ll discover:
  • Top 2 mistakes to avoid
  • Best way to define your perfect customer/client
  • Best CTAs
  • How to know what to write
  • How to know what not to write

Register Now:

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Sustainability in Streaming replay with Dom Robinson and Neil Howman LIVE! On event
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Sustainability in Streaming

As a follow-up to our first panel on sustainability in the streaming industry, this conversation drills down into continuing momentum around arguably the most pressing issue facing the industry today. Look at both easy wins and more complex sustainability challenges the media and entertainment sector has to overcome – and what it will take to achieve them.

Host Neil Howman, Managing Director at 202 Communications, is joined by guest expert, Dom Robinson, Founder of Greening of Streaming and Cofounder and Director of Id3as.

Topics:
• As streaming becomes an ever larger driver of electricity consumption, how to create a great consumer experience without wasting energy
• Best practices for building power efficiency into streaming workflows
• The efforts to combat “greenwashing” in the streaming industry and instead, build real sustainability
• A progress update on recent academic research and policy advocacy efforts
• The current status of the work being done to create end-to-end energy efficiency in the technical supply chain

12Oct22 - 600 x 600
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How to Win the SEO Game Without Paying for Ads

Have you tried paid search and it wasn’t successful? Do you know why?
Are you considering paid search and wondering whether it’s right for you?
Last week, Teresa Hardy (New Media-Designs) and I met up on LIVE! to talk about 3 main topics:
  • Is your website is ready for paid search?
  • Is paid search right for your business at all?
  • What else can you do to be more successful on line?

We walked through a lot of information you can use to win the SEO game without turning to expensive paid search services.

 

On the replay (approx 20 min) you’ll find out how to:

 

  • Grow your organic search first
  • Increase brand visibility for the long-run
  • Evaluate if your business is a paid search candidate
  • Optimize website with effective content
  • Make better investments instead of paid search
Watch the replay.
Replay
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Replay: Media Training Panel – an IBC2022 Refresher

 During the LIVE! On event replay, you’ll learn:

  • How to communicate your message clearly and in a memorable way
  • How to prepare effectively, and get best practices for interviews
  • Some special pointers with respect to video interviews

 

LIVE
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Replay: Hosting great virtual customer/partner events

Neil Howman, managing director at 202 Communications
Caryn Cohen, partner at Dundee Hills Group
Ralph Bachofen, VP of sales and marketing at Triveni Digital

In this LIVE! On event replay, you’ll learn how to:
-choose the format that’s right for you
-market and promote your event
-fully engage with your partners and customers

Replay
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Online Dealer Training Blueprint: How to have a wildly successful global dealer training event replay

A live, interactive event hosted by Cindy Zuelsdorf of Kokoro Marketing with special guests Marc Risby, Managing Director at Boxer Systems and DigiBox, and Mike Heany, Director of Sales and Finance at Boxer Systems.

You’ll find out:

  • Top mistakes to avoid when holding a rep training
  • How to get attention of rep dealer so they want to come
  • Most successful meeting format

Replay: LIVE! On… Media Training 101: How to talk to the press in 1:1 meetings

Hosted by Bob Decker of Redpines, Cindy Zuelsdorf of Kokoro Marketing, and Netra Ghosh of 202 Communications. Everything you need to know to make the most of press meetings.

  • Key steps to take as you prep for show
  • What you’ll want to make sure happens during your meeting
  • How to follow up and build an ongoing conversation
  • How to keep your company’s brand presence strong
  • And much more!

Replay: LIVE! On… Sustainability in Streaming

Are you concerned about the current state of sustainability in the streaming industry? Want to know more about the key problem areas that urgently need to be addressed and what to do about them? Join us for a live, interactive panel on 

This is for you if you take sustainability and environmental issues seriously and are in the media and entertainment industry. Join us to find out more about:

  • Top challenges facing the M&E industry
  • The current innovations and initiatives being implemented
  • How the industry afford to make significant changes while remaining profitable?
  • What actions you can take in your company and how to get started

Sign up here to save your spot in this brief, super-useful, interactive session on Tuesday 5 April 2022 at 9 am Pacific / 12 pm Eastern / 5 pm UK.

The first 20 minutes or so will be an interactive group session. Then you’ll have the opportunity to head into one of the themed meeting rooms to talk further with Neil, Barbara, Jason, and our team members.

Replay: LIVE! On… Emerging Markets Africa

LIVE! On! Emerging Markets Africa with Neil Howman and guests.

This is for you if you want to start doing business in Africa or increase your profile in the region, especially if you are a product manager, marketer, CFO, CEO, film maker, producer, investor, or in communications.

What are the opportunities currently and where are the growth regions/countries?
What sectors are attracting the most interest (e.g mobile. Satellite comms etc?)
What are the specific challenges and how are these best navigated?
What the future looks like for doing business in Africa