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The Power of Community: How to Build and Sustain Customer Forums and User Groups

Tuesday, June 8 at 8:00 a.m. Pacific / 11:00 a.m Eastern / 4:00 p.m. UK / 5:00 p.m. CET

Have you thought about starting a customer forum or user group, but weren’t sure where to begin? Join us to discover the untapped potential of customer communities and find out how to build and maintain thriving user groups that drive business growth.
Register here for our interactive LIVE! On event with guest expert Lisa Collins of Dovetail Creative and host Cindy Zuelsdorf of Kokoro Marketing to find out how to unlock the power of customer communities for your company.
Join the session to find out:
  • How to start!
  • Single best way to turn customers into your most passionate advocates
  • If your company is the right size for starting a user group
  • What software or tools, if any, are needed?
  • Top two mistakes to avoid
  • Crucial skills every community manager needs to have
  • Best ways to build engagement and gather testimonials
Get Lisa’s Community Group Checklist as a thank you for registering!

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Paid Social: How to use LinkedIn or Facebook to retarget your website visitors, your customer list, and your target market

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Storytelling for Business

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Media Tech Sustainability Summit

Tuesday June 20 at 8:00 a.m. Pacific / 11:00 a.m Eastern / 4:00 p.m. UK / 5:00 p.m. CET

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Quality vs. Energy Optimization in Streaming

Thursday March 16 at 9:00 a.m. Pacific / 12:00 p.m. Eastern / 4:00 p.m. UK

 

The recent launch of Greening of Streaming’s Low Energy Sustainable Streaming (LESS) Accord – an 18-month industry-wide consultation which looks to challenge the ‘quality paradigm’ across broad swathes of the streaming industry – will undoubtedly provoke strong feelings on both sides of the quality versus more efficiency debate.

Please join us for a panel discussion on the most pressing issue facing the streaming industry today, followed by the opportunity to continue the conversation and network freely on the LIVE! platform.

Key Topics the panel will cover:
  • A brief introduction to the LESS Accord
  • Differences in quality are becoming imperceptible/marginal to the consumer. So why could the LESS Accord consultation potentially be so contentious?
  • How could the divide between quality and efficiency be realistically resolved?
  • What are the most likely areas of contention – and for optimism
  • How disruptive would a change of focus from quality to energy really be for the industry?
  • What might energy-optimized encoding look like in the future?

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How to Talk With the Press at NAB: A Media Training Refresher

Messaging and Branding: How to write your next trade show description, sales script, or home page copy with Cindy Z and Kitty
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Messaging and Branding: How to write your next trade show description, sales script, or home page copy

 

Catch the replay. This is for you if you need to refresh your home page copy or write your next trade show description. During this 20-minute mini-workshop, you’ll step through a proven messaging framework used by marketing pros.

Cindy Zuelsdorf of Kokoro Marketing and Kitty Higinbotham of Wall Street Communications will be your guides for this LIVE! On session. When you watch the replay you will get a step-by-step system for your next messaging project. We use it! And it’s inspired by Donald Miller’s Storybrand system.

You’ll discover:
  • Top 2 mistakes to avoid
  • Best way to define your perfect customer/client
  • Best CTAs
  • How to know what to write
  • How to know what not to write

Transcript:

Cindy Zuelsdorf

Glad you’re here. If you want to work on your messaging or branding you’re in the right place. Some of us are writing trade show descriptions for NAB right now, and all that good stuff. And I’m here with Kitty Higinbotham and we are going to get into messaging, branding and give you the framework that we actually use.

Hey, Kitty!

Kitty Higinbotham

Hello!

 

Cindy Zuelsdorf

So before we dig in, Caryn, Chris, Lucia, did you want to show where we can all meet up in 20 minutes from now in the rooms?

 

Caryn Cohen

  • Okay. So we are looking at the platform that we’re all currently on called Live. You can see on the left hand side. It’s a navigation bar. If you ever don’t know where you are. You can hit map view, and it’ll take you there.
  • These are the various rooms. All of us right now are in the main stage. So if you look at main stage, you can see we’re all there.
  • and after we have our little chat you will be able to jump to other rooms. So if you have a question, or you want more discussion with either Cindy or Kitty, you can just hit either of these buttons or the names of the rooms on the side, and you’ll get a leave and join in your zoom window, and you can just join them in another room.
  • And that’s how you use the LIVE! platform.

Cindy Zuelsdorf (Kokoro Marketing)

  • We are going to give two real-life examples of messaging and branding that we put together.
  • And we even have one of the companies on the call here. So I’m really excited about that. I’m sure there’ll be questions – you can jump in. You can talk during the session, and also, we can go to the rooms afterward to chat, and you can just pepper us with questions or whatever you want to do. So that’s how that will look.
  • All right. Let’s get right into it.
  • Kitty and I were talking yesterday about the problem and the challenge, and that’s that we just have such a big story to tell, and so many details, and how to get that wrapped up into like a succinct message that makes sense to our customers, our clients, and just tell them something that resonates and make sense to them.
  • Does that sound familiar to anybody here ? Or am I the only one? Anybody… give me a Yes.
  • You guys are quiet! I got a thumbs up at least…

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Sustainability in Streaming replay with Dom Robinson and Neil Howman LIVE! On event
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Sustainability in Streaming

As a follow-up to our first panel on sustainability in the streaming industry, this conversation drills down into continuing momentum around arguably the most pressing issue facing the industry today. Look at both easy wins and more complex sustainability challenges the media and entertainment sector has to overcome – and what it will take to achieve them.

Host Neil Howman, Managing Director at 202 Communications, is joined by guest expert, Dom Robinson, Founder of Greening of Streaming and Cofounder and Director of Id3as.

Topics:
• As streaming becomes an ever larger driver of electricity consumption, how to create a great consumer experience without wasting energy
• Best practices for building power efficiency into streaming workflows
• The efforts to combat “greenwashing” in the streaming industry and instead, build real sustainability
• A progress update on recent academic research and policy advocacy efforts
• The current status of the work being done to create end-to-end energy efficiency in the technical supply chain

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How to Win the SEO Game Without Paying for Ads

Have you tried paid search and it wasn’t successful? Do you know why?
Are you considering paid search and wondering whether it’s right for you?
Last week, Teresa Hardy (New Media-Designs) and I met up on LIVE! to talk about 3 main topics:
  • Is your website is ready for paid search?
  • Is paid search right for your business at all?
  • What else can you do to be more successful on line?

We walked through a lot of information you can use to win the SEO game without turning to expensive paid search services.

 

On the replay (approx 20 min) you’ll find out how to:

 

  • Grow your organic search first
  • Increase brand visibility for the long-run
  • Evaluate if your business is a paid search candidate
  • Optimize website with effective content
  • Make better investments instead of paid search
Watch the replay.
Replay
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Replay: Media Training Panel – an IBC2022 Refresher

 During the LIVE! On event replay, you’ll learn:

  • How to communicate your message clearly and in a memorable way
  • How to prepare effectively, and get best practices for interviews
  • Some special pointers with respect to video interviews