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How to Talk With the Press at NAB: A Media Training Refresher

Tuesday Feb. 28 at 9:00 a.m. Pacific / 12:00 a.m Eastern / 5:00 p.m. UK

How to Talk With the Press at NAB: A Media Training Refresher –  Sign up here

Tuesday 28 February 2023 at 9 a.m. Pacific / 12 p.m. Eastern / 5  p.m. UK

Bob Decker of Repines Group and Netra Ghosh of 202 Communications will be your guides for this interactive LIVE! On session.

You’ll get the best tips and strategies for making every minute of every press meeting count. Bring your questions and challenges to the discussion.

  • Advantages and disadvantages of having your press meeting before the show vs. during the show
  • Exactly what information editors really want in order to write about your company
  • Is it too late to reach out to editors now?

Register Now:

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Messaging and Branding: How to write your next trade show description, sales script, or home page copy with Cindy Z and Kitty
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Messaging and Branding: How to write your next trade show description, sales script, or home page copy

 

Catch the replay. This is for you if you need to refresh your home page copy or write your next trade show description. During this 20-minute mini-workshop, you’ll step through a proven messaging framework used by marketing pros.

Cindy Zuelsdorf of Kokoro Marketing and Kitty Higinbotham of Wall Street Communications will be your guides for this LIVE! On session. When you watch the replay you will get a step-by-step system for your next messaging project.

You’ll discover:
  • Top 2 mistakes to avoid
  • Best way to define your perfect customer/client
  • Best CTAs
  • How to know what to write
  • How to know what not to write

Register Now:

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Sustainability in Streaming replay with Dom Robinson and Neil Howman LIVE! On event
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Sustainability in Streaming

As a follow-up to our first panel on sustainability in the streaming industry, this conversation drills down into continuing momentum around arguably the most pressing issue facing the industry today. Look at both easy wins and more complex sustainability challenges the media and entertainment sector has to overcome – and what it will take to achieve them.

Host Neil Howman, Managing Director at 202 Communications, is joined by guest expert, Dom Robinson, Founder of Greening of Streaming and Cofounder and Director of Id3as.

Topics:
• As streaming becomes an ever larger driver of electricity consumption, how to create a great consumer experience without wasting energy
• Best practices for building power efficiency into streaming workflows
• The efforts to combat “greenwashing” in the streaming industry and instead, build real sustainability
• A progress update on recent academic research and policy advocacy efforts
• The current status of the work being done to create end-to-end energy efficiency in the technical supply chain

12Oct22 - 600 x 600
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How to Win the SEO Game Without Paying for Ads

Have you tried paid search and it wasn’t successful? Do you know why?
Are you considering paid search and wondering whether it’s right for you?
Last week, Teresa Hardy (New Media-Designs) and I met up on LIVE! to talk about 3 main topics:
  • Is your website is ready for paid search?
  • Is paid search right for your business at all?
  • What else can you do to be more successful on line?

We walked through a lot of information you can use to win the SEO game without turning to expensive paid search services.

 

On the replay (approx 20 min) you’ll find out how to:

 

  • Grow your organic search first
  • Increase brand visibility for the long-run
  • Evaluate if your business is a paid search candidate
  • Optimize website with effective content
  • Make better investments instead of paid search
Watch the replay.
Replay
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Replay: Media Training Panel – an IBC2022 Refresher

 During the LIVE! On event replay, you’ll learn:

  • How to communicate your message clearly and in a memorable way
  • How to prepare effectively, and get best practices for interviews
  • Some special pointers with respect to video interviews

 

LIVE
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Replay: Hosting great virtual customer/partner events

Neil Howman, managing director at 202 Communications
Caryn Cohen, partner at Dundee Hills Group
Ralph Bachofen, VP of sales and marketing at Triveni Digital

In this LIVE! On event replay, you’ll learn how to:
-choose the format that’s right for you
-market and promote your event
-fully engage with your partners and customers

Replay
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Online Dealer Training Blueprint: How to have a wildly successful global dealer training event replay

A live, interactive event hosted by Cindy Zuelsdorf of Kokoro Marketing with special guests Marc Risby, Managing Director at Boxer Systems and DigiBox, and Mike Heany, Director of Sales and Finance at Boxer Systems.

You’ll find out:

  • Top mistakes to avoid when holding a rep training
  • How to get attention of rep dealer so they want to come
  • Most successful meeting format
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Non-Profit Application: Yamaska Valley Optimist Club

Optimist Clubs often host annual events, such as galas and silent auctions, to raise money for specific causes. For the Yamaska Valley Optimist Club in Lac Brome, Quebec, Canada, however, the pandemic and corresponding limits on in-person gatherings made it impossible to hold one of the group’s largest fundraising events, an International Women’s Day celebration that funds the club’s activities for kids throughout the year.

Read the full story here

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They Literally Held a Literary Festival Virtually

Knowlton Literary Festival on LIVE!

They Literally Held a Literary Festival Virtually:

Welcome to the Town of Brome Lake

By Chris Lesieutre, Dundee Hills Group CEO

When the organizers of the Knowlton Literary Festival first contacted the LIVE! team, I admit, I had to do a Google search and pull up a map to find out where this Town of Brome Lake was and how the village of Knowlton fit into it.

And once I figured out the geography of it all, I had to ask myself: what was this seemingly sleepy little, out-of-the-way spot in the Eastern Townships (Cantons-de-l’Est) of Quebec doing hosting a literary festival?

 

Brome Lake Website

 

Digging further into it, I discovered these Eastern Townships and Brome Lake in particular have quite a lot going on, and not just in terms of absolutely fantastic rural landscapes with an abundance of opportunities for outdoor fun. They also have a long tradition of art and culture, with a rich vein deep in the literary arts. The area claims the oldest free public library in the province for one thing, and of course, Louise Penny, best-selling mystery author, calls it home and acts as Honorary Patron of the Festival. And then there is the singularly charming bookstore just across from the Mill Pond in the heart of town.

Louise Penny event
Louise Penny, Honorary Patron of the Knowlton Literary Festival

 

 

Lucy Hoblyn, the owner of Brome Lake Books, reached out to us in her role as the VP of the Knowlton Literary Festival. She was looking for ideas on how to run the festival in an online environment.

                           The Knowlton Literary Festival takes place each October and celebrates English-language literature with a particular focus on Canadian authors. Started in 2010, the festival has pulled in writers from across Canada to engage the local community in and around the Town of Brome Lake. And then in 2020, it didn’t. We all know why.

After canceling the festival in 2020, the organizers and the town were determined to make it happen in 2021, even if it meant not doing it in person. While not exactly sure how to pull off a virtual event, they had some ideas and they knew what they didn’t want. They didn’t want just a series of Zoom sessions.

I asked Lucy why she had decided to contact us.

“Because,” she said, “some of our people attended an international women’s day event that was on LIVE!, and over the first 12 months of the pandemic, that was the only virtual event, of many, that they said actually felt like a real event.”

 

No one on the LIVE! team had ever attended a literary festival, so we got a crash course in that first meeting. And we listened to the particulars of how the Knowlton Literary Festival didn’t just bring in noted outside authors, but really involved the whole community. They presented point-by-point the things that happened at the literary festival and asked how each event could be replicated online. Musicians, theater performances, book clubs, dance and yoga classes, tourist and local community information. Not just how it could be replicated, but how it could be replicated in the most true-to-life manner possible, so it would work for people who aren’t necessarily attuned to or up on the latest online technology.

The fun part about working with people who don’t come from the high-tech industries where we do most of our work is that they have no idea of the limits of the technology, so they’re perfectly willing to push beyond.

The team from Knowlton Literary Festival went away from our first meeting and then within a week delivered a thoroughly thought-out structure for the entire event. They built it around the premise of recreating the village atmosphere where the in-person literary festival would normally be held. They focused on the graphical presentation, creating an event map overlaid against a recognizable view of what would have been the physical location if the event were held in person. Room icons on the map included familiar elements like the VIP Main Stage, the Gazebo, Bookworm Café, and of course the Bookstore itself (where attendees could order their books, with proceeds going to the festival). The organizers felt that if the look and feel of the platform was attractive and familiar, users would immediately be comfortable and willing to engage within the platform, and not be intimidated by any preformed technical fears.

BookStore
BookWormCafe
Gazebo
LouisePenny

Along with these design elements and the familiar layout, the platform gave attendees total freedom to move as they wished between different sessions/stages and the static sessions/kiosks. This was a key element in the success of the event.

The music and theater events were held in the Gazebo, the Bookworm Café hosted the book club events and talks with local authors, and of course, the centerpiece, the highlight was a VIP Main Stage where the featured authors spoke, took questions and, as it turned out, engaged in some in-depth discussion of historical and current events, politics and science. It included authors coming in virtually from across Canada, from Quebec to Victoria Island.

 

Lucy Hoblyn summed up the experience:

“Let’s just say, a good part of our audience doesn’t sit in front of computers online all day, they aren’t technology savvy. So one of our worries was that no matter what the virtual platform, a good portion of our attendees weren’t going to be able to navigate it. But the LIVE! platform was incredibly intuitive. And yes, there were those few who just didn’t get it, including one of the guest authors, but nothing flustered the LIVE! team and they handled each user issue with patience and respect. Their focus really was on the user experience not on the technology; they treated our attendees like people, you know, like you’d expect to be treated if you were walking up to the information desk looking for help at an in-person event. It wasn’t just logging on anonymously to a technology platform. It was real people working with real people. All to allow authors to actually engage with their readers at an event at a time when no one thought it possible.”

 

“So the only real issue,” Lucy said, “was that the online map and the graphical representation we created seemed so real to some people that they thought we were having an in-person event. They showed up in the bookstore asking where the Main Stage was!”

 

If you want to get some great books, check out titles from featured authors from the festival here.

Click here to download pdf version of this article

Are Webinars Dead e-book
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Are Webinars Dead?

We published this little e-pamphlet some time ago and distributed it to our list. The material in it is still as timely as when we first released it, so I’m posting it here now.

While it has a provocative title (trying to get opens in the email blast), the subject matter is really down to earth. And that is, how to decide what type of online event to do. From our experience, it really does depend on what you are trying to accomplish with your audience.

The takeaway is that webinars are no where near death, but they’re not the only option. Meetings are another option that work for small groups. And Live Interactive Virtual Events are another option, which allows for multi-track, multi-room events that allow interaction and real engagement with and between participants.

Read the whole story here.

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