How to Make Short Videos That Get Noticed
You already know videos are crucial for successful marketing, especially at trade shows, but creating content can feel like a massive challenge. Maybe you don’t know where to start, what to say, or the whole process just seems daunting?
Find out how to easily make your next short video that stands out and starts sales conversations in this 20-ish minute LIVE! On event with Simon Tillyer from KitPlus, Cindy Zuelsdorf from Kokoro Marketing, and Neil Howman from LIVE!
• Why video content is such an important part of your business marketing strategy
• What to take into consideration to decide what to say that will land with your audience
• Top mistakes to avoid in your videos
• Exclusive pro tips to ensure your video is a success
Simon Tillyer of KitPlus.tv’s Top 11:
1. Define your purpose for creating short videos. It might be to showcase your latest product release, share news with your audience, having a clear purpose will provide motivation to give it a go.
2. It can initially be overwhelming so Instead of diving into complex video projects, start with short and simple videos. Break the process into smaller tasks (scripting, recording, editing, etc.) and tackle them one at a time.
3. Don’t forget that everyone started somewhere and the more you do the better the outcome.
4. If you’re looking to grow you channel then you’re going to have to make more than one video, so before you start try to make a list of topics and themes for your videos in advance so you can create content consistently. With that in mind try to have a regular posting schedule whether it be weekly or monthly. At KitPlus we do 30 studio based industry news shows per year, we might do more but that is our base line target plus other videos at trade shows and so on.
5. So with that in mind consider if you need continuity of where you are, should you be in front of a green screen so you can key yourself into anywhere you want? Pop up screens are all you need to get started for a waist up shot and as little as £30.
6. Don’t invest in expensive equipment. To begin with the biggest barrier to getting started is you.
A smartphone is fine to capture videos and you can get lots of little tripods to hold it steady
Lighting then a cheap ring light is fine for starters
Audio – there are lots of lapel mics for mobile phones, or a shotgun mic like the MKE 400 from Sennhesier is a great little rig for under £200. Kitplus.com/mic
Editing –there are loads of apps and tools to help with recording and editing. For mobile phones you can try lumafusion and if you are an adobe cc subscriber then check out adobe clip plus of course premier pro and Da Vinci from Blackmagic all worth a look.
7. In terms of sitting in front of the camera People watching don’t want to see you reading a script – so ideally try to be natural, a bullet point list if fine but don’t read lines as the audience will see your eyes moving. If you have to have a script and place it as far away as possible and use the camera zoom
8. Focus on delivering value within a short timeframe. Attention spans are short, so make your videos engaging from the start.
9. Learn basic video editing skills to trim, add captions, and make simple enhancements. There are user-friendly editing apps available and many of them are free of charge. Learning how to do basic editing will enable you to insert graphics, cut-aways, screen recordings and so on to enhance your end result.
10. Share what you produce and compare your latest video to your first few, it’s a great way to see how far you’ve come.
11. Not every video needs to be flawless. Authenticity resonates with audiences, so don’t be afraid to show your personality.