Audio Editing & Mixing in Premiere Pro
with Karl Soule’
A Los Angeles-based technical sales manager focused on Film and Television workflows.
Marketing Kitchen
“MarTech” Magic: Marketing Tools That Will Save you 4 Hours a Day!
with Cindy Zuelsdorf of Kokoro and Chris Lesieutre of Dundee Hills Group
Why this is a must-watch event:
- Rapid Growth of MarTech: Gain insight into how marketing technology has evolved and the burgeoning array of software tools available.
- Direct From the Experts: Learn about the MarTech tools that Chris and Cindy personally use and recommend.
- Designed for Marketing Professionals: Perfect for anyone responsible for or involved in their organization’s marketing efforts.
Marketing Kitchen
Meeting the Press at Trade Shows: Expert Moe Lokat Shares for before, during, and after media interviews!
with Moe Lokat of202. Communications
Learn the secrets to nailing your press interviews every time!
You’ll walk away from this session knowing….
- How to get clear on your key goals
- How to learn about your editor or
journalist in advance - Knowing who you’ll be speaking to
- Exactly what to prepare and rehearse
- How to use story-telling tools
Marketing Kitchen
Unlocking the Power of Social Media: Expert Joseph Lesieutre Shares 5 Key Tips for Trade Show Success!
with Joseph Lesieutre of Wall St. Communications
Learn how to optimize your social media impact before and at trade shows and industry events!
Topics covered in this session will include how to….
- Invest your time on social platforms wisely (do you need 3 maybe 4 channels or is LinkedIn enough?)
- Is your content calendar ready for NAB?
- What key messages does sales and marketing want to promote? How is that reflected in your content calendar?
- Do you have any co-promotional activities with other companies?
- Identify your biggest engagers on LinkedIn and create an employee engagement program
- Build out your page
Joseph will be happy to answer any messaging-related questions you have at the end of the session and remember that’s not all. We will also have a team of marketing ‘chefs’ on hand to answer any marketing questions you have – Ask ‘em anything!
Marketing Kitchen
Get the Message! – How to Maximize Your Trade Show Communications
with, Kitty Higinbotham, President of Wall St. Communications
Learn how to create a buzz about your company before, during and after a trade show!
Discover how to….
- Boost awareness of/interest in new products/solutions
- Build credibility and authority – so you’re already seen as a leader and reliable solution provider
- Drive traffic to your booth, demos, and at-show events
- Maximize customer and press engagement throughout the show
- Keep the momentum going after the show
Marketing Kitchen
Want to hone your marketing strategy and get the most out of your events?
Then step into the LIVE! Marketing Kitchen where we’ll address some big topics and answer any questions you have. Ask us anything!
There are many different recipes for a successful marketing campaign but each one relies on a few key ingredients.
If you want to add a little something extra to your marketing menu, don’t be shy – Come on in and see what’s cooking!
Topics include:
- Get the message – How to maximize your pre/at-show messaging.
- Unlocking the Power of Social Media
- Meeting the Press at Trade Shows
- “MarTech” Magic: Marketing Tools That Will Save You 4 Hours a Day!
- Trade Show Booth Dos N Don’ts
- How to Get More NAB Leads and Turn Them Into Sales
Watch All the Recordings Below!
Marketing Kitchen: How to Get More NAB Leads and Turn Them Into Sales
Marketing Kitchen How to Get More NAB Leads and Turn Them Into Sales with Cindy Zuelsdorf of Kokoro Marketing & Morgan Berns of Titan TV Why this is a must-watch event: • How to get more leads at your show (what’s working right now) • Best lead follow-up plan during and after the show •[...]
Marketing Kitchen: Trade Show Booth Dos N Don’ts
Marketing Kitchen Trade Show Booth Dos N Don'ts with Susan Warren of Dundee Hills Group Why this is a must-watch event: Get the message – How to maximize your pre/at-show messaging. Socialize – Social media strategy Top Tips. Meet the press – Getting more out of media relations. Driving School – How to drive more[...]
Marketing Kitchen: “Martech” Magic
Marketing Kitchen “MarTech” Magic: Marketing Tools That Will Save you 4 Hours a Day! with Cindy Zuelsdorf of Kokoro and Chris Lesieutre of Dundee Hills Group Why this is a must-watch event: Rapid Growth of MarTech: Gain insight into how marketing technology has evolved and the burgeoning array of software tools available. Direct From the[...]
Marketing Kitchen: Trade Press
Marketing Kitchen Meeting the Press at Trade Shows: Expert Moe Lokat Shares for before, during, and after media interviews! with Moe Lokat of202. Communications Learn the secrets to nailing your press interviews every time! You’ll walk away from this session knowing…. How to get clear on your key goals How to learn about your editor[...]
Marketing Kitchen: Social Media
Marketing Kitchen Unlocking the Power of Social Media: Expert Joseph Lesieutre Shares 5 Key Tips for Trade Show Success! with Joseph Lesieutre of Wall St. Communications Learn how to optimize your social media impact before and at trade shows and industry events! Topics covered in this session will include how to…. Invest your time[...]
Marketing Kitchen: Messaging
Marketing Kitchen Get the Message! - How to Maximize Your Trade Show Communications with, Kitty Higinbotham, President of Wall St. Communications Learn how to create a buzz about your company before, during and after a trade show! Discover how to.... Boost awareness of/interest in new products/solutions Build credibility and authority - so you're already seen[...]
The Flint Forum
Wed. Jan 17 at 4pm GMT (11am Eastern /8am Pacific)
The Flint will be running its first Flint Forum on Wed. Jan 17 at 4pm GMT (11am Eastern /8am Pacific). The online event will be a discussion panel called “Scaling the walls of the Hyperscalers: How sustainable is the cloud?”
The free 90 minute event will feature impassioned discussion and analysis of how cloud affects the media industry’s CO2e bottom line, and how well – or not – cloud providers are doing in helping customers get to sustainability. Discussion will also include audience Q&A. Issues covered will include:
- What do we really know about the sustainability of the cloud?
- How can customers find out how much CO2e cloud providers are emitting on their behalf?
- What pressure needs to be brought to bear to get transparency from cloud providers?
- What future environmental challenges does the cloud pose that we should head off now?
With participants:
Dom Robinson, Founder, Greening of Streaming
François Polarczyk, Sustainability Director, Accedo
Mike Ward, Head of Marketing, Singular.Live
Neal Romanek, Editorial Director, The Flint (moderator)
REGISTER!
Cyber Intelligence for Your Small-Medium High Tech Business
Phishing scams targeting customers… Hackers stealing login credentials… Bitcoin ransom schemes…
If you think these dark web nightmares only happen to huge corporations, think again.
Bad actors on the internet target even very small companies, seeking personal information about employees, phishing for customers’ logins, passwords, and credit card numbers, and aiming to fraud anyone they can get access to.
If you’re a manager or owner of a small or medium sized business, you need to know how to prevent a breach of your cyber security.
Watch the replay to get critical information that can help you protect your business and its most important assets.
Cindy Zuelsdorf of Kokoro Marketing is joined by John Bellamy of DarkXposed, an Australian cyber risk intelligence monitoring solution that helps companies protect their brands, customers, and cashflow.
Find out why it’s important for small to medium businesses to monitor cyber threats
Discover how hackers gain access to a team member’s credentials, putting the entire business at risk
Know the difference between cyber security and cyber intelligence (and why it matters)
Get an overview of the cyber intelligence solutions options available to non-enterprise level businesses
Understand the impact on brand and reputation a cyber attack can have for a business of any size
Resources mentioned during the session:
Why Bother With PR and Marketing Anyway?
Have you ever come up against internal pressures like that question? If you work for a tech company, it’s all too common for some to think marketing and PR are a waste of time.
Watch this replay to not only help you make the case for demonstrating the importance of marketing and PR in tech, but go beyond that to explore what is worth your time and attention and how to prioritize the most effective strategies within PR, marketing, and advertising.
This event is a less than 30 minute conversation with Neil Howman of LIVE! and Cindy Zuelsdorf of Kokoro Marketing.
By watching this replay, you’ll find out:
How to make the case that marketing and PR are worth time and budget
The factors to consider when you are deciding on your PR and marketing priorities How you can know when it’s actually working (and when it’s not)
What to do in house vs. out-source
How to balance the tension between PR, marketing, advertising, and sales
How to Make Short Videos That Get Noticed
You already know videos are crucial for successful marketing, especially at trade shows, but creating content can feel like a massive challenge. Maybe you don’t know where to start, what to say, or the whole process just seems daunting?
Find out how to easily make your next short video that stands out and starts sales conversations in this 20-ish minute LIVE! On event with Simon Tillyer from KitPlus, Cindy Zuelsdorf from Kokoro Marketing, and Neil Howman from LIVE!
Discover:
• Why video content is such an important part of your business marketing strategy
• What to take into consideration to decide what to say that will land with your audience
• Top mistakes to avoid in your videos
• Exclusive pro tips to ensure your video is a success
Simon Tillyer of KitPlus.tv’s Top 11:
1. Define your purpose for creating short videos. It might be to showcase your latest product release, share news with your audience, having a clear purpose will provide motivation to give it a go.
2. It can initially be overwhelming so Instead of diving into complex video projects, start with short and simple videos. Break the process into smaller tasks (scripting, recording, editing, etc.) and tackle them one at a time.
3. Don’t forget that everyone started somewhere and the more you do the better the outcome.
4. If you’re looking to grow you channel then you’re going to have to make more than one video, so before you start try to make a list of topics and themes for your videos in advance so you can create content consistently. With that in mind try to have a regular posting schedule whether it be weekly or monthly. At KitPlus we do 30 studio based industry news shows per year, we might do more but that is our base line target plus other videos at trade shows and so on.
5. So with that in mind consider if you need continuity of where you are, should you be in front of a green screen so you can key yourself into anywhere you want? Pop up screens are all you need to get started for a waist up shot and as little as £30.
6. Don’t invest in expensive equipment. To begin with the biggest barrier to getting started is you.
A smartphone is fine to capture videos and you can get lots of little tripods to hold it steady
Lighting then a cheap ring light is fine for starters
Audio – there are lots of lapel mics for mobile phones, or a shotgun mic like the MKE 400 from Sennhesier is a great little rig for under £200. Kitplus.com/mic
Editing –there are loads of apps and tools to help with recording and editing. For mobile phones you can try lumafusion and if you are an adobe cc subscriber then check out adobe clip plus of course premier pro and Da Vinci from Blackmagic all worth a look.
7. In terms of sitting in front of the camera People watching don’t want to see you reading a script – so ideally try to be natural, a bullet point list if fine but don’t read lines as the audience will see your eyes moving. If you have to have a script and place it as far away as possible and use the camera zoom
8. Focus on delivering value within a short timeframe. Attention spans are short, so make your videos engaging from the start.
9. Learn basic video editing skills to trim, add captions, and make simple enhancements. There are user-friendly editing apps available and many of them are free of charge. Learning how to do basic editing will enable you to insert graphics, cut-aways, screen recordings and so on to enhance your end result.
10. Share what you produce and compare your latest video to your first few, it’s a great way to see how far you’ve come.
11. Not every video needs to be flawless. Authenticity resonates with audiences, so don’t be afraid to show your personality.