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Marketing Kitchen: “Martech” Magic

Marketing Kitchen

“MarTech” Magic: Marketing Tools That Will Save you 4 Hours a Day!

with Cindy Zuelsdorf of Kokoro and Chris Lesieutre of Dundee Hills Group

Why this is a must-watch event:

  • Rapid Growth of MarTech: Gain insight into how marketing technology has evolved and the burgeoning array of software tools available.
  • Direct From the Experts: Learn about the MarTech tools that Chris and Cindy personally use and recommend.
  • Designed for Marketing Professionals: Perfect for anyone responsible for or involved in their organization’s marketing efforts.
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Marketing Kitchen: Trade Press

Marketing Kitchen

Meeting the Press at Trade Shows: Expert Moe Lokat Shares for before, during, and after media interviews!

with Moe Lokat of202. Communications

Learn the secrets to nailing your press interviews every time!

You’ll walk away from this session knowing….

  • How to get clear on your key goals
  • How to learn about your editor or
    journalist in advance
  • Knowing who you’ll be speaking to
  • Exactly what to prepare and rehearse
  • How to use story-telling tools
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Marketing Kitchen: Social Media

Marketing Kitchen

Unlocking the Power of Social Media: Expert Joseph Lesieutre Shares 5 Key Tips for Trade Show Success!

with Joseph Lesieutre of Wall St. Communications

Learn how to optimize your social media impact before and at trade shows and industry events!

Topics covered in this session will include how to….

 

  • Invest your time on social platforms wisely (do you need 3 maybe 4 channels or is LinkedIn enough?)
  • Is your content calendar ready for NAB?
  • What key messages does sales and marketing want to promote? How is that reflected in your content calendar?
  • Do you have any co-promotional activities with other companies?
  • Identify your biggest engagers on LinkedIn and create an employee engagement program
  • Build out your page

Joseph will be happy to answer any messaging-related questions you have at the end of the session and remember that’s not all. We will also have a team of marketing ‘chefs’ on hand to answer any marketing questions you have – Ask ‘em anything!

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Marketing Kitchen: Messaging

Marketing Kitchen

Get the Message! – How to Maximize Your Trade Show Communications

with, Kitty Higinbotham, President of Wall St. Communications

Learn how to create a buzz about your company before, during and after a trade show!

Discover how to….

  • Boost awareness of/interest in new products/solutions
  • Build credibility and authority – so you’re already seen as a leader and reliable solution provider
  • Drive traffic to your booth, demos, and at-show events
  • Maximize customer and press engagement throughout the show
  • Keep the momentum going after the show
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